Asked by Mateo Hoyos on May 27, 2024
Verified
Why would a marketer use age as a segmentation variable?
Age
A measurement of the length of time that an individual has lived, often used as a demographic variable in research and analytics.
Segmentation Variable
A characteristic used to divide a market into distinct subsets of customers sharing similar needs, preferences, or behaviors, aiding in targeted marketing strategies.
Marketer
A professional involved in the promotion, distribution, and selling of products or services to meet consumer needs and desires.
- Distinguish and elaborate on diverse consumer segmentation tactics, encompassing demographic, psychographic, and behavioral dimensions.
Verified Answer
Learning Objectives
- Distinguish and elaborate on diverse consumer segmentation tactics, encompassing demographic, psychographic, and behavioral dimensions.
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