Asked by Latanya Haynes on May 27, 2024
Verified
In studying consumers like Gail, a college student, marketers often find it useful to learn their interests in music or clothing, how they spend their leisure time, and even their attitudes about social issues, to be able to categorize consumers according to their lifestyles. This sort of information is called:
A) core values.
B) psychographics.
C) configurations.
D) physiognomies.
Psychographics
Psychographics involves the study of consumers' lifestyles, interests, attitudes, and values to understand their purchasing behavior.
Lifestyles
The aggregation of choices, behaviors, and attitudes by which individuals express their personal values, interests, and social identities.
Leisure Time
Free time not consumed by work or essential duties, allowing individuals to engage in activities of their choice for relaxation or pleasure.
- Acquire knowledge on and provide descriptions of several consumer segmentation strategies, with an emphasis on demographic, psychographic, and behavioral aspects.
Verified Answer
Learning Objectives
- Acquire knowledge on and provide descriptions of several consumer segmentation strategies, with an emphasis on demographic, psychographic, and behavioral aspects.
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