Asked by simra sohail on Apr 27, 2024
Verified
Clearwater Hampers has over 60 models of baskets it uses to create its picnic hampers. In addition, it selects from more than 300 different products for each hamper. Several situational factors determine what style of basket is used and what is placed in the baskets including price, recipients, and whether the basket is a seasonal gift. If Austin were to describe each basket style and each potential product in detail during his sales presentation, he would be guilty of:
A) forgetting the SELL process.
B) breaking the KISS rule.
C) feedback resistance.
D) source manipulation.
E) perceptual excess.
KISS Rule
A design principle standing for "Keep It Simple, Stupid," suggesting that simplicity should be a key goal in design and unnecessary complexity should be avoided.
SELL Process
A sales methodology involving Showing features, Explaining benefits, Leading into advantages, and Letting the customer see themselves using the product or service.
Feedback Resistance
Feedback Resistance occurs when individuals or organizations are unwilling or hesitant to accept constructive criticism or suggestions for improvement.
- Comprehend the characteristics of successful and unsuccessful sales strategies.
Verified Answer
SS
Shugran SabbahinMay 01, 2024
Final Answer :
B
Explanation :
Breaking the KISS rule, which stands for "Keep It Simple, Stupid," suggests that simplicity should be a key goal in design, and unnecessary complexity should be avoided. If Austin were to describe each basket style and each potential product in detail, it would complicate the sales presentation unnecessarily, thus breaking this principle.
Learning Objectives
- Comprehend the characteristics of successful and unsuccessful sales strategies.