Asked by ?????? ??????? on Apr 29, 2024
Verified
In terms of the basic communications model, categorize the salesperson and the sales presentation.
Communications Model
A theoretical framework that describes how information is transmitted from a sender to a receiver.
Sales Presentation
A formal talk or demonstration presented by a salesperson to outline the features and benefits of a product or service.
- Identify the elements that differentiate productive from unproductive sales practices.
- Grasp the concept of adaptive selling and its significance.
Verified Answer
ZK
Zybrea KnightMay 04, 2024
Final Answer :
The salesperson is the source. He/she encodes the sales presentation. The sales presentation is the message. Students should realize the salesperson also acts as a receiver and a decoder when receiving the message(s) (feedback) sent by the buyer. Noise is anything that prevents the message from being properly received.
Learning Objectives
- Identify the elements that differentiate productive from unproductive sales practices.
- Grasp the concept of adaptive selling and its significance.