Describe the marketing mix actions mentioned in the text that Chobani has taken since its founding.

Product actions: The Chobani product strategy stresses its authentic straining process that removes excess liquid whey. This results in a thicker, creamier yogurt that yields 13 to 18 grams of protein per single-serve cup, depending on the flavor. Chobani is free of ingredients like milk protein concentrate and animal-based thickeners, which some manufacturers add to make "Greek-style" yogurts. Packaging is comprised of a shorter, wider cup that was more visible on retailer's shelves with shrink-on plastic sleeves that adhere to the cup and offer eye-popping colors. It has continued with aggressive product innovation, including Non-Dairy Chobani, Chobani Gimmies, and Chobani Flip.Price actions: Prices were set high enough to recover Chobani's costs and give reasonable margins to retailers but not so high that future rivals could undercut its price. Today, prices remain at about $1.29 for a single-serve cup.Promotion actions: In its early years Chobani had no money for traditional advertising, so it relied on word-of-mouth recommendation from enthusiastic customers. It used a CHOmobile tour: a mobile vehicle sampling Chobani at events across the country, encouraging consumers to taste Greek yogurt for the first time. As Chobani grew, it began to launch new promotional activities tied to (1) traditional advertising, (2) social media, and (3) direct communication with customers.Place (distribution) actions: Distribution is through the conventional yogurt aisle of traditional supermarkets-not on specialty shelves or in health food stores. Today Chobani sees its Greek yogurt widely distributed in both conventional and mass supermarkets, club stores, and natural food stores.