Describe ways in which you can minimize the importance of price in a sales letter. Also outline ways in which you can address audience objections to the price of your product.

If you wish to downplay price in your sales or marketing message, you can leave out any mention of price or place it in a less important location in the letter, near the end or mid-paragraph after you have described the benefits and selling points. Whenever price is likely to cause an objection, look for ways to increase the perceived value of the purchase and decrease the perceived cost. You can compare the price to some other product or activity in an attempt to make the price of your product seem small and affordable in comparison. You can also compare the price to the potential costs of not buying the product.