The five stages most consumers go through when engaged in extended problem solving is called the

A) want vs. need appraisal.
B) product evaluation timeline.
C) alternative evaluation process.
D) purchase decision process.
E) consumer decision-making process.

Consumer Decision-making Process

The steps a consumer goes through when deciding whether to purchase or not purchase a good or service, typically involving problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Extended Problem Solving

Consumer decisions requiring considerable cognitive activity, thought, and behavioral effort.

Stages

The distinct phases or steps in a process or life cycle, marking significant points of development or change.