Asked by Jibreel Ahmad on Jun 23, 2024
Verified
A central goal of many marketing communications is an active attempt to change a person's attitude, an action called:
A) persuasion.
B) selling.
C) promotion.
D) conversion.
Marketing Communications
The variety of strategies and tools companies use to communicate with their target market, including advertising, sales promotions, public relations, and direct marketing.
Persuasion
The process of influencing someone's beliefs, attitudes, or behaviors through communication.
- Understand the concept and goals of persuasion in marketing communications.
Verified Answer
TD
Tarnesha DudleyJun 25, 2024
Final Answer :
A
Explanation :
Persuasion is the process of changing or influencing someone's attitudes, beliefs, or behaviors, which aligns with the goal of many marketing communications. Selling, promotion, and conversion are related to marketing but do not specifically refer to the act of changing a person's attitude.
Learning Objectives
- Understand the concept and goals of persuasion in marketing communications.