Asked by Aryan Abazari on Jul 11, 2024
Verified
Early Adopters
A) Individuals that seek out the latest technology, product or activity.
B) Individuals that like innovation, but are not the first in line at the store.
C) Individuals that wait until they receive some external motivation before getting involved in the change.
D) Individuals that are not willing to make any change until most people have made the change; they have a 'wait and see' attitude towards change.
E) Individuals that are last to buy into the change in spite of constant exposure or that have limited access to the typical communication networks.
Early Adopters
Individuals or groups who use or embrace a new product, innovation, or technology soon after it is launched, before the majority of the population does.
Innovation
The process of translating an idea or invention into a good or service that creates value or for which customers will pay.
- Gain insight into the principles behind the adoption of innovations and how they alter consumer behavior.
Verified Answer
TN
Toidnex NavalJul 16, 2024
Final Answer :
B
Explanation :
Early Adopters are characterized by their willingness to adopt innovations soon after hearing about them, but they are not the very first to embrace new ideas. They like innovation but do not rush to be the first to try it, distinguishing them from the "Innovators" who are always first in line. Early Adopters take a bit more time to consider the innovation before adopting it.
Learning Objectives
- Gain insight into the principles behind the adoption of innovations and how they alter consumer behavior.