Asked by Clayton Armfield on May 02, 2024
Verified
Questioning when a change or innovation is perceived as better than the current product or service is looking at the products:
A) Relative Advantage
B) Compatibility
C) Flexibility
D) Observability
Innovation
The introduction of new ideas, devices, or methods, often leading to improvements in processes, products, or technology.
Relative Advantage
The degree to which an innovation is perceived as better than the idea, program, or product it replaces.
- Understand the principles of innovation adoption and how they influence consumer behavior.
Verified Answer
BB
Bradley BrownMay 02, 2024
Final Answer :
A
Explanation :
Relative Advantage refers to the degree to which an innovation or change is perceived as better than the idea, program, or product it replaces. This concept is a key factor in the adoption and diffusion of new ideas and technologies.
Learning Objectives
- Understand the principles of innovation adoption and how they influence consumer behavior.