Even when your market test is a failure,you can still write a useful report.What are the things to keep in mind while writing the report?

Even when your market test is a failure,you can still write a useful report.-Identify changes that might yield a different result (e.g.,selling the product at a lower price might enable the company to sell more units).-Discuss circumstances that may have affected the results.-Summarize your negative findings in progress reports to let readers down gradually and to give them a chance to modify the research design.-Remember that negative results are not always disappointing to the audience.A report demonstrating that an idea isn't feasible can save people time and money.