For the most effective situation assessment,which of the following should occur first?

A) determining a marketing mix
B) reviewing customer needs
C) evaluating technology
D) defining the market

Situation Assessment

A comprehensive evaluation of an organization's current state, analyzing both internal and external environments to inform strategic decisions.

Defining Market

The process of identifying and understanding the specific market or audience a business aims to serve.

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products, often referred to as the 4Ps: Product, Price, Promotion, and Place.