Asked by Myranda Jimenez on May 07, 2024
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Less-expensive forms of test marketing include simulated test markets and online test marketing.
Simulated Test Markets
A procedure in which the firm builds a mock shopping experience for participants, in order to observe their response to marketing stimuli.
Online Test Marketing
A technique used to evaluate the marketability of a product through targeted advertising campaigns and surveys on digital platforms before widely releasing it.
Less-expensive Forms
Refers to cheaper or more cost-effective versions or alternatives of products or services.
- Know the various cost-effective methods of test marketing.
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Learning Objectives
- Know the various cost-effective methods of test marketing.
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