Asked by Máximo E. Peláez H. on May 07, 2024
Verified
Firms typically segment international markets using three general bases: unique, regional, and _________.
International Markets
Marketplaces that extend beyond a country's borders, allowing businesses to trade goods and services across the globe.
Segment
In business, it refers to a part of a market or population grouped by similar characteristics or needs for targeted marketing or analysis.
Regional
Relating to or characteristic of a specific geographic area or territory within a country or across countries.
- Identify the bases for segmenting international markets.
Verified Answer
LC
Learning Objectives
- Identify the bases for segmenting international markets.