In the marketing process,which of the following is NOT one of the four Cs considered essential during a situation assessment?

A) context
B) customers
C) conversions
D) competition

The Four Cs

A marketing model that focuses on consumer wants and needs: Customer Solution, Cost to the Customer, Convenience, and Communication.

Situation Assessment

A comprehensive analysis of the internal and external factors impacting an organization or project.

Conversions

The process of transforming potential leads or prospects into customers, typically measured as a ratio or percentage.