Which stage of the marketing process primarily involves monitoring the environment,evaluating the firm's core competencies,and anticipating future events?

A) market segmentation
B) situation assessment
C) budget analysis
D) positioning

Situation Assessment

The process of evaluating the current status and potential changes in the external and internal environment that could affect future strategies and projects.

Monitoring Environment

The process of systematically observing and analyzing external and internal environments to detect signs of opportunities and threats.

Core Competencies

The main strengths or strategic advantages of a business or organization.