Asked by Zachary Whetstone on May 21, 2024
Verified
When companies embrace conscious marketing, they appeal only to their shareholders. This unique view on shareholders is absolutely critical to conscious marketing.
Conscious Marketing
An approach to marketing that focuses on making positive decisions that take into account the company's social responsibilities.
Shareholders
Individuals or institutions that legally own one or more shares of stock in a public or private corporation, giving them a stake in the company's ownership.
- Acquire knowledge on the fundamentals of conscious marketing and its distinctions from conventional CSR practices, with an emphasis on stakeholder engagement and the significance of mindful leadership.
Verified Answer
AB
Aaron BrownMay 24, 2024
Final Answer :
False
Explanation :
When companies embrace conscious marketing, they appeal not only to their shareholders but also to other stakeholders such as customers, employees, and the community. Conscious marketing recognizes that the success of the company depends on creating value for all stakeholders, not just maximizing shareholder profits.
Learning Objectives
- Acquire knowledge on the fundamentals of conscious marketing and its distinctions from conventional CSR practices, with an emphasis on stakeholder engagement and the significance of mindful leadership.
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