Which statement differentiates conscious marketing from CSR?

A) It recognizes that business is a subset of society.
B) It sees limited overlap between business and the planet.
C) It is often grafted on to traditional business model.
D) It reflects a mechanistic view of business.
E) It is independent of corporate purpose or culture.

Conscious Marketing

An approach to marketing that acknowledges the broader concerns of society, including ethical, environmental, and social issues.

Corporate Social Responsibility

Refers to the ethical obligation of companies to contribute to the betterment of society and minimize negative impacts on the environment and communities.

Business Model

A conceptual framework that outlines how a company creates, delivers, and captures value.