Asked by Nikki Tajdar on May 01, 2024
Verified
Provide an example of a firm delivering the right message to the right audience through the right media.
Right Audience
The specific group of consumers at whom a company aims its products and services, believing they are most likely to buy them.
Right Message
Refers to the creation and delivery of appropriate and targeted communication that resonates with a specific audience.
- Identify the interconnected elements of marketing communications and their roles in Integrated Marketing Communications (IMC) campaigns.
Verified Answer
YV
Ygnaxio VergaraMay 02, 2024
Final Answer :
Answers will vary but should focus on communicating a message that creates awareness, interest, or desire to a target audience through a medium that will reach the target audience. Instructors may want to narrow the question by using a specific firm.
Learning Objectives
- Identify the interconnected elements of marketing communications and their roles in Integrated Marketing Communications (IMC) campaigns.
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