Asked by Priscila Troche on Jul 09, 2024
Verified
How do consumer tribes differ from subcultures of consumption?
A) They are more fanatical consumers
B) They are more loyal to brands
C) Their association with the subculture is more symbolic
D) Their association with the subculture is less symbolic
Consumer Tribes
Groups of people who share similar interests, values, or lifestyles, significantly influencing each other's consumer behavior and brand preferences.
Subcultures of Consumption
Groups of people who share distinctive preferences, consumption habits, and lifestyles, often revolving around specific brands, products, or activities.
- Pinpoint the distinguishing features and behavioral patterns of brand communities, consumer tribes, brand publics, and consumption-related subcultures.
Verified Answer
LE
Loubens EtienneJul 14, 2024
Final Answer :
C
Explanation :
Consumer tribes are characterized by a more symbolic association with their subculture, emphasizing shared meanings and symbols among members, rather than just shared consumption practices or brand loyalties.
Learning Objectives
- Pinpoint the distinguishing features and behavioral patterns of brand communities, consumer tribes, brand publics, and consumption-related subcultures.
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