Asked by Emily Yannatone on May 16, 2024
Verified
Which of the following is the least communal form of communal branding?
A) Brand publics
B) Consumer tribes
C) Subcultures of consumption
D) Brand community
Communal Branding
Strategies that foster a sense of community among consumers, creating shared values and connections around a brand.
- Identify the characteristics and dynamics of brand communities, consumer tribes, brand publics, and subcultures of consumption.
Verified Answer
EM
Elena ManrezaMay 20, 2024
Final Answer :
A
Explanation :
Brand publics are the least communal form of communal branding because they are based on a more loosely organized group of consumers who engage with the brand in public or social media spaces, without the tight-knit community and shared rituals found in consumer tribes, subcultures of consumption, and brand communities.
Learning Objectives
- Identify the characteristics and dynamics of brand communities, consumer tribes, brand publics, and subcultures of consumption.
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