How do subcultures of consumption differ from brand communities?

A) They feature many different groups
B) Collective identity is not defined by the brand
C) They are less interested in brands
D) Their members are less loyal to brands

Subcultures of consumption are groups of people with shared commitments to a particular brand, product, or consumption activity, but what distinguishes them from brand communities is that their collective identity is not defined by any single brand. Instead, their identity might be centered around a broader activity or lifestyle that encompasses multiple brands or no specific brands at all.