In marketing strategy,________ refers to the ratio of customer benefits divided by the price paid for those benefits.

A) market share
B) demand
C) quantity
D) value

Market Share

The percentage of an industry's sales that a specific company controls.

Customer Benefits

The advantages or value that consumers receive from using a product or service, which can drive purchasing decisions.

Value

The importance, worth, or usefulness of something, often considered in terms of what is offered to a customer or stakeholder.