In which of the following social shopping tools is the influence tactic of social proof not used?

A) Ratings.
B) Reviews.
C) Recommendations.
D) Brand butler services.
E) User forums.

Social Proof

The psychological phenomenon where people assume the actions of others to reflect correct behavior for a given situation, often influenced by the number or status of people involved.

Brand Butler Services

Services offered by brands that go beyond traditional selling to assist customers in their everyday lives, enhancing brand loyalty and engagement.

Influence Tactic

Strategies or techniques used to persuade others to support one's objectives or agendas.