Asked by Raekwon Kinnard on Sep 28, 2024
Verified
Which type of influence tactic is exemplified when Peyton Manning,a likable NFL football player,endorses Timex watches?
A) Social proof.
B) Authority.
C) Affinity.
D) Scarcity.
E) Consistency.
Endorses Timex
The act of publicly supporting, recommending, or approving of Timex, often done by a famous person or influencer as part of a marketing strategy.
Influence Tactic
involves strategies or actions employed to sway or alter another person's beliefs, attitudes, or behaviors towards a desired outcome.
- Recognize various influence tactics used in marketing and their real-world applications.
Verified Answer
RA
Rachel Alyceabout 3 hours ago
Final Answer :
C
Explanation :
Affinity, also known as liking, is the influence tactic where a person is more likely to comply with a request or suggestion from someone they like or admire. In this case, Peyton Manning's likability is being used to influence people to purchase Timex watches.
Learning Objectives
- Recognize various influence tactics used in marketing and their real-world applications.
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