Asked by Shayla Nguyen on Jul 02, 2024

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The social shopping tool of deal directories is associated most with which of the following tactics of influence?

A) Social proof.
B) Authority.
C) Scarcity.
D) Affinity.
E) Consistency.

Deal Directories

Online platforms that compile and categorize promotions, discounts, and deals from various businesses for consumers.

Tactics Of Influence

Strategies or methods employed to persuade or impact others' decisions or behaviors in a specific way.

Social Shopping Tool

A digital tool or platform that combines e-commerce and social media features to enhance the online shopping experience through community engagement.

  • Appreciate the range of persuasion strategies used in marketing and their applications in everyday life.
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Mohammed-najeeb Mahama6 days ago
Final Answer :
C
Explanation :
Deal directories usually offer limited time and quantity deals, which creates a sense of scarcity and urgency among shoppers. Scarcity is a tactic of influence that makes people feel that they need to take action before it's too late, and it often leads to impulse buying. Therefore, the social shopping tool of deal directories is most closely associated with the scarcity tactic of influence.