Asked by Nurul Ainaa on Apr 27, 2024
Verified
Albert really enjoys effortful cognitive activity and when he goes on a plane ride he purchases activity books containing challenging analogical and mathematical puzzles to pass the time. What would trait theory say about Albert?
Trait Theory
A psychological approach to understanding personality that identifies and measures the specific traits or characteristics that make up an individual's personality.
Cognitive Activity
The mental process involved in gaining knowledge and comprehension, including thinking, knowing, remembering, judging, and problem-solving.
- Determine the effects of personal characteristics on consumer behavior and decision-making processes.
Verified Answer
SR
Stephanie RicciApr 30, 2024
Final Answer :
Albert is likely high in the trait of need for cognition. Consumers who are high in need for cognition enjoy thinking extensively about things like products and their attributes. Those low in need for cognition are more like to take shortcuts or rely on their feelings when making decisions, as opposed to thinking carefully.
Learning Objectives
- Determine the effects of personal characteristics on consumer behavior and decision-making processes.
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