Asked by Daeja Kavanaugh on May 01, 2024
Verified
People listening to a message on a topic they consider very important will probably follow the __________ route to persuasion.
A) dissonant
B) central
C) self-perceptive
D) peripheral
Central Route
A method of persuasion that involves deeply processing the content of a message, thinking critically about its arguments and evidence.
Persuasion
The act or process of influencing someone's beliefs, attitudes, intentions, motivations, or behaviors through communication and reasoning.
Very Important
A term describing something of great significance, value, or priority in a particular context.
- Discriminate between the mechanisms of central and peripheral persuasion, focusing on their implications for attitude adjustment.
Verified Answer
Learning Objectives
- Discriminate between the mechanisms of central and peripheral persuasion, focusing on their implications for attitude adjustment.
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