Ragu is debating how to allocate the IMC budget for his new ski equipment store. He knows having knowledgeable salespeople in his store can simplify buyers' purchase decisions. He should also consider that, compared to other IMC alternatives, personal selling is

A) easy.
B) expensive.
C) ineffective.
D) overrated.
E) simple.

Personal Selling

A promotional method involving direct interaction between a sales representative and a prospective buyer to influence the buyer's purchase decision.

Imc Budget

The allocation of financial resources to integrated marketing communication activities, aimed at creating and maintaining effective relationships with target audiences through a consistent brand message.

Purchase Decisions

The process by which consumers decide whether, what, when, from whom, and how much to buy a product or service based on a complex interplay of factors.