___ systems provide effective and efficient interactive communication with the customer throughout the entire organization.

Interactive Communication

A form of communication where the exchange of information is two-way, allowing for immediate feedback and engagement between the parties involved.

Entire Organization

Refers to all aspects and levels of a company or institution, encompassing every department, employee, and function.

Acknowledge the contribution of technology to the advancement of supply chain effectiveness, particularly through the introduction and protection of CRM systems.

Verified Answer

Final Answer :

Collaborative CRM

Learning Objectives

Acknowledge the contribution of technology to the advancement of supply chain effectiveness, particularly through the introduction and protection of CRM systems.