Asked by Pleven Tomines on Sep 28, 2024
The division of buyers into groups based on lifestyle or personality characteristics is ________ segmentation.
A) psychographic
B) demographic
C) geographic
D) behavioral
Personality Characteristics
The distinctive traits and behaviors that make up an individual's character, influencing how they interact with the world and others.
- Distinguish among diverse forms of market segmentation.
Learning Objectives
- Distinguish among diverse forms of market segmentation.