Asked by Kymberly Corley on Jul 11, 2024
Verified
Which of the following is NOT an example of a demographic segmentation variable?
A) lifestyle
B) income
C) gender
D) education
Demographic Segmentation
The process of dividing a market into segments based on demographic factors such as age, gender, income, education, and ethnicity to better target marketing efforts.
Lifestyle
A way of life or style of living that reflects the attitudes and values of a person or group.
- Differentiate among the assorted types of market segmentation.
Verified Answer
JM
Jordan McFannJul 12, 2024
Final Answer :
A
Explanation :
Lifestyle is not considered a demographic segmentation variable as it encompasses a person's interests, attitudes, and activities, which go beyond their demographic characteristics such as age, gender, income, and education. Demographic segmentation variables include age, gender, income, and education, among others.
Learning Objectives
- Differentiate among the assorted types of market segmentation.