Asked by Casual Commentator on Jul 20, 2024
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The four broad segmentation bases that marketers use to divide the market into segments are: substantial, measurable, differentiable, and accessible.
Broad Segmentation Bases
General criteria used to categorize and define groups within a market, such as age, gender, income levels, or location.
Measurable
Capable of being measured or quantified, allowing for the assessment of performance against specific benchmarks or criteria.
Differentiable
The ability of a product or service to be distinguished from others due to unique features or characteristics.
- Identify and evaluate the criteria for successful market segmentation (measurable, substantial, accessible, differentiable, and actionable).
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Learning Objectives
- Identify and evaluate the criteria for successful market segmentation (measurable, substantial, accessible, differentiable, and actionable).
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