Asked by Alexis Jimenez on Sep 28, 2024

verifed

Verified

The growth-market share matrix developed by the Boston Consulting Group (BCG) is a type of ________.

A) value chain
B) SWOT analysis
C) portfolio analysis
D) compatibility assessment

Boston Consulting Group (BCG)

A global management consulting firm known for its business strategy expertise and the BCG Matrix, a tool for portfolio analysis.

Portfolio Analysis

A tool or method used by investors and organizations to assess the potential or performance of a set of investments or business units.

Growth-Market Share Matrix

A strategic tool used by companies to evaluate their product portfolios and decide on actions like investment, divestiture, or growth strategies, based on market growth rates and relative market share.

  • Identify the role of portfolio analysis in corporate strategy.
verifed

Verified Answer

CA
Connor Ashtonabout 7 hours ago
Final Answer :
C
Explanation :
The growth-market share matrix developed by the Boston Consulting Group (BCG) is a type of portfolio analysis. It helps companies analyze their business units or products by categorizing them into four different categories based on their market growth rate and relative market share. This analysis helps the company to make strategic decisions about which products or business units to invest in or divest from. The other options presented in the question, value chain, SWOT analysis, and compatibility assessment, are all different types of business analysis tools but not relevant to the BCG matrix.