The importance of demographic variables in market segmentation has declined in recent years because such variables ________.

A) cannot be quantified accurately
B) change as markets become global
C) fail to predict consumer behavior
D) require sophisticated market research methods

Demographic Variables

Characteristics of populations used in market research, such as age, gender, income, and education, to segment markets.

Global

Pertaining to or involving the entire world; often used in the context of businesses that operate internationally.

Consumer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.