A benefits-sought segmentation is based on ________ variables.

A) causal
B) position
C) descriptive
D) heterogeneous

Benefits-sought

Benefits-sought describes the specific value or advantage consumers look for in a product or service, driving their purchasing decisions.

Descriptive Variables

Variables that are used to summarize or describe characteristics of a set of data.

Causal Variables

Factors that directly influence the outcome of a situation, where changes in these variables cause changes in other variables.