Asked by Arcie Robyn on Apr 29, 2024
Verified
The ________ model of buyer behavior assumes a prospect will respond to the sales presentation in some predictable manner.
A) perceptual
B) stimulus-response
C) buying process
D) FAB
E) needs hierarchy
Stimulus-Response
A model or theory in psychology and marketing that describes how an individual or customer reacts to a stimulus (such as an advertisement) with a particular response.
Model
A representation, often simplified, that is used to demonstrate or explain complex processes, structures, or concepts.
Buyer Behavior
The actions and decision-making processes of individuals or groups as they purchase goods or services.
- Identify the internal and external factors influencing buying decisions.
Verified Answer
Learning Objectives
- Identify the internal and external factors influencing buying decisions.
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