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Asked by ed thelson Lacombe on Jun 04, 2024

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The program My Starbucks Rewards, is an example of how one business focuses on building customer loyalty.

Customer Loyalty

A customer's willingness to repeatedly return to a company to conduct business due to the positive experiences and satisfaction they have had with that company.

My Starbucks Rewards

A loyalty program offered by Starbucks, providing members with rewards and benefits based on their purchase behavior at Starbucks outlets.

Business

An organization or entity engaged in commercial, industrial, or professional activities.

  • Explain the role of customer loyalty programs in marketing strategies.
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Leticia GutierrezJun 05, 2024
Final Answer :
True
Explanation :
The program offers rewards and benefits to customers who make purchases at Starbucks, encouraging them to return and continue to choose Starbucks as their coffee destination. This is a key strategy for building customer loyalty.

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