Asked by Rajkamal Singh on Jul 04, 2024
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What did political scientist Harold Lasswell create when he wrote,"A convenient way to describe an act of communication is to answer the following questions: Who? Says what? In which channel? To whom? With what effect?"
A) the first PR department at a U.S.university
B) a forerunner to Twitter
C) an early communication model
D) a condensed outline for news release writing
Communication Model
A theoretical framework that describes the process of transmitting information from a sender to a receiver.
Harold Lasswell
An American political scientist and communication theorist known for his work in the field of media effects and the formula "Who Says What In Which Channel To Whom With What Effect."
News Release Writing
The creation of written communication, typically by a public relations department, intended for distribution to news outlets.
- Identify the role and impact of communications models in PR practices.
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Learning Objectives
- Identify the role and impact of communications models in PR practices.
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