Asked by Randall Armstrong on Jun 05, 2024
Verified
While viewing a webpage for outdoor gear, Drake noticed a graphic display advertising kayaks at low prices. When he clicked on the ad, it took him to a different website where the kayaks were listed for sale. This is an example of what type of Internet advertising?
A) paid search
B) linked advertising
C) paid display
D) reminder advertising
E) direct marketing
Graphic Display
The visual presentation of information and data through diagrams, charts, maps, and other graphical elements to facilitate understanding.
Internet Advertising
A form of marketing and advertising which uses the internet to deliver promotional marketing messages to consumers.
- Comprehend the role of direct marketing in engaging with specific consumer segments.
Verified Answer
AM
Alice McCalister-HamptonJun 09, 2024
Final Answer :
C
Explanation :
This is an example of paid display advertising, where graphical ads (like banners) are displayed on websites to attract traffic to the advertiser's own site.
Learning Objectives
- Comprehend the role of direct marketing in engaging with specific consumer segments.