Which of the following best completes the following statement,'Though both social monitoring and social listening mine social data,_______.'

A) monitoring is reactive while listening is proactive.
B) listening is reactive,while monitoring is proactive.
C) neither activity analyses the data collected to draw insights.
D) only social monitoring uses the data collected to inform strategic marketing decisions.
E) None of these.

Social Monitoring

The practice of tracking social media channels to gather insights about the audience's opinions, trends, and the performance of social content.

Listening

The active process of receiving and responding to spoken or non-verbal messages, demonstrating attention and understanding.

Proactive

Taking initiative by acting in advance of a future situation, rather than reacting. It involves planning and executing actions to achieve desired outcomes.