Asked by Sydney Horton on Jun 20, 2024
Verified
Which of the following terms refers to the process of identifying,collecting,and analyzing information shared on social media sites in order to inform strategic marketing decisions?
A) Social monitoring.
B) Social listening.
C) Data mining
D) Primary research.
E) None of these.
Social Listening
The practice of monitoring and analyzing social media platforms to understand public opinion, trends, and conversations related to a brand or topic.
Strategic Marketing Decisions
High-level choices that determine the direction of an organization's marketing efforts, focusing on target market selection and product positioning.
Identifying, Collecting, and Analyzing
The systematic approach to gathering data, recognizing relevant information, and evaluating it to make informed decisions.
- Evaluate the similarities and differences between social monitoring and social listening.
Verified Answer
Learning Objectives
- Evaluate the similarities and differences between social monitoring and social listening.
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