Which of the following best completes the sentence,'______ can also alert marketers to impending trouble for crisis communications that might be marked by a shift in the velocity of brand mentions or assess the impact of a public relations crisis.'?

A) Social customer care.
B) Social listening.
C) Data mining
D) Primary research.
E) None of these.

Social Listening

Social listening involves monitoring digital conversations to understand what customers are saying about a brand or topic online, allowing businesses to gain insights and react appropriately.

Crisis Communications

A specialized PR strategy that aims to protect and defend an individual, company, or organization facing a public challenge to its reputation.

Brand Mentions

Occurrences where a brand is referenced or talked about on various platforms, including social and traditional media.