Which of the following best completes the sentence,'However,because social media are largely customer driven,we may need to view measurement from the perspective of the ______ investments in the ______.'?

A) Company's,customer.
B) Company's,product.
C) Customers'.product
D) Customers',company.
E) None of these.

Measurement Perspective

An approach focusing on the quantification and assessment of variables or performance indicators, often for the purpose of evaluation or improvement.

Customer Investments

Definition: Financial or non-financial resources that customers commit to a brand, product, or service, expecting some form of value or return.

Social Media

Social media encompasses a range of online platforms and applications where users create, share, and interact with content, enabling wide dissemination of information and rapid communication.