Which of the following best completes the sentence,'Historically,marketers have addressed measurement from the perspective of ______ investments in ______ and the extent to which those investments generated positive results.'?

A) Customer,products.
B) Research,customers.
C) Company,products.
D) Company,customers.
E) None of these.

Measurement Perspective

An approach focusing on quantitatively assessing performance, effectiveness, or success in various fields.

Investments

The action of allocating resources, usually financial, into something with the expectation of generating income or profit in the future.

Positive Results

Outcomes of a specific action or set of actions that are favorable, beneficial, or meet the expected objectives.