Asked by Heather Harris on Sep 28, 2024
Verified
Which of the following completes the sentence,'The need to manage multiple community accounts (and to forego some due to the required investment) ,as well as the steady streams of content flowing from multiple networks,often leads to ______'?
A) Social lock-in.
B) Switching costs.
C) Social networking fatigue.
D) Fandom
E) Message internalization.
Social Networking Fatigue
The exhaustion or overwhelm experienced by users due to excessive use of social networking sites.
Switching Costs
Expenses or barriers that consumers or companies face when changing products, services, suppliers, or brands.
Social Lock-in
A situation where users become dependent on a social network or platform, making it difficult to leave due to the high cost of losing connections and content.
- Gain insight into the mechanisms social media sites use to keep users engaged and ensure the dominance of marketers.
Verified Answer
Learning Objectives
- Gain insight into the mechanisms social media sites use to keep users engaged and ensure the dominance of marketers.
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