Asked by Deepanshu Agarwal on Sep 28, 2024
Which of the following occurs when a user is unable to transfer social contacts and content from one social network to another?
A) Social lock-in.
B) Message internalization.
C) Social interaction.
D) Statuscasting.
E) Stickiness.
Social Lock-in
A situation in digital and social environments where users become dependent on a social network or technology, making it difficult for them to leave because of the high costs, efforts, or consequences of switching platforms.
Social Contacts
Individuals within one's social network, including friends, family, colleagues, and other connections made through social media platforms.
Statuscasting
The practice of broadcasting updates about one's status, activities, or location to friends or followers through social media platforms.
- Comprehend the methods by which social networking platforms sustain user interest and maintain marketer superiority.
Learning Objectives
- Comprehend the methods by which social networking platforms sustain user interest and maintain marketer superiority.
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