Asked by Joleecia Gresham on Jul 01, 2024
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Joan subscribes to an online service that alerts her when other firms in her industry introduce a new product. This allows her to stay on top of what these other firms are doing. Joan is using marketing research primarily to
A) provide a link between her and the manufacturing process.
B) help her understand customer needs.
C) monitor her competitors.
D) increase profits through the sale of syndicated data.
E) decide how to price new products.
Online Service
Services provided over the Internet, including information access, communication, and transactions.
Marketing Research
The process of gathering, analyzing, and interpreting information about a market, including about potential and existing customers and competitors.
Competitors
Entities that offer similar products or services in the same market and vie for the same customers or market share.
- Identify the contribution of marketing research to diminishing uncertainty in managerial decisions.
Verified Answer
Learning Objectives
- Identify the contribution of marketing research to diminishing uncertainty in managerial decisions.
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