Asked by Kolby Finnie on Jun 26, 2024
Verified
One of the benefits of marketing research that it reduces the uncertainty under which managers make decisions.
Marketing Research
The process of gathering, analyzing, and interpreting information about a market, including products, customers, and competitors, to inform business decisions.
Uncertainty
The lack of certainty or predictability in situations, often leading to ambiguity and requiring risk management.
- Recognize the role of marketing research in reducing managerial decision-making uncertainty.
Verified Answer
JW
Jasmine WestjohnJul 02, 2024
Final Answer :
True
Explanation :
Marketing research provides managers with valuable information that helps them make informed decisions, therefore reducing uncertainty.
Learning Objectives
- Recognize the role of marketing research in reducing managerial decision-making uncertainty.
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