Asked by Gruia Ghiroaga on May 01, 2024
Verified
Which of the following is most likely true about proof statements?
A) Survey results from magazines are invalid proof statements.
B) Proof statements can substantiate a salesperson's product claims.
C) Past sales records are weak proof statements and infrequently used.
D) Company proof results are the most credible type of proof statements.
E) Proof statements encourage two-way communication with customers.
Proof Statements
Statements or evidences used in sales and marketing to substantiate claims about the benefits and effectiveness of a product or service.
Product Claims
Statements made by a company about the benefits, features, or performance of their product, which can influence consumer perceptions and decisions.
Survey Results
Survey results are the data and insights gathered from responses to questions posed in a survey.
- Understand the concept of proof statements and their significance in substantiating product claims.
Verified Answer
Learning Objectives
- Understand the concept of proof statements and their significance in substantiating product claims.
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