Asked by Gruia Ghiroaga on May 01, 2024

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Which of the following is most likely true about proof statements?

A) Survey results from magazines are invalid proof statements.
B) Proof statements can substantiate a salesperson's product claims.
C) Past sales records are weak proof statements and infrequently used.
D) Company proof results are the most credible type of proof statements.
E) Proof statements encourage two-way communication with customers.

Proof Statements

Statements or evidences used in sales and marketing to substantiate claims about the benefits and effectiveness of a product or service.

Product Claims

Statements made by a company about the benefits, features, or performance of their product, which can influence consumer perceptions and decisions.

Survey Results

Survey results are the data and insights gathered from responses to questions posed in a survey.

  • Understand the concept of proof statements and their significance in substantiating product claims.
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ZK
Zybrea KnightMay 08, 2024
Final Answer :
B
Explanation :
Proof statements can be used by salespeople to support their claims about a product's effectiveness or reliability. Survey results from magazines (A) may not be considered credible by all customers, and past sales records (C) may not necessarily be relevant to a customer's current needs. While company proof results (D) are often considered reliable, they may not be the most credible in every situation. Proof statements can encourage communication with customers (E), but this is not directly related to their credibility as evidence.